Complete Story
02/06/2015
Four tips for selling native ads
By now you’ve heard enough about native advertising that you’re likely pursuing a strategy, or at least you know it’s worth considering. Native makes sense for so many reasons, not the least of which is its advantage as a mobile advertising solution. But saying "yes" to native and actually doing it are two different things. As a digital seller at Deseret Digital Media, I’ve found it’s helpful to walk advertisers through four key points when selling native.
1. Sponsored content, not pitchy content. Native advertising may be unlike any advertising your client has done before. They are probably used to running ads that directly promote their business or a specific product or service. Native, on the other hand, is not a direct-response campaign or a product pitch.
