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09/02/2015

Soon, publishers will be able to determine when smartphone users are bored and push content at them

From NiemanLab

Researchers out of Spain have developed a machine-learning model that they say can recognize when mobile phone users are bored, then push content at those users.

“Being bored makes mobile phone users more open to consume suggested content,” the researchers, three of whom are from Telefónica Research in Spain, wrote. (They’re associated with Spanish telecommunications giant Telefónica; the paper’s fourth author is from the hciLab at the University of Stuttgart.) Their paper will be released at a ubiquitous computing conference in Japan next week (h/t MIT Technology Review).

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