Complete Story
10/05/2015
Poll: 40% of millennials pay for news
In a world flush with free information, some young people still shell out for news they read.
A recent poll shows that 40 percent of U.S. adults ages 18-34 pay for at least some of their news, whether it’s a print newspaper, a digital news app or an email newsletter.
Thirteen percent more don’t themselves pay but rely on someone else’s subscription, according to the survey by the Media Insight Project, a collaboration of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research.
“Forty percent is a strong number, but that means the majority are not willing to pay,” said Keith Herndon, a visiting professor of journalism at the University of Georgia and a former journalist. “We have to think of ways of making the content compelling enough that someone would be willing to pay for it.”
... A quarter of the millennials polled paid for some type of digital news, while 29 percent paid for a print paper or magazine. Older millennials are more likely than younger millennials to pay for print news.
