11/23/2015

NAA "black Friday" ads and resources now available

From The NAA

Local shoppers want to know where to find the best deals on Black Friday – and they are turning to your newspaper for that information. In fact, 63 percent of Americans rate local newspaper ads as the most effective way to plan their Black Friday shopping, according to Nielsen.

We want to help you capitalize on this advantage by positioning your paper with advertisers, readers and media as the Ultimate Holiday Shopping Guide, with special deals and consumer engagement numbers to prove it. 

The NAA Ultimate Holiday Shopping Guide Program is designed to help drive sales through a two-pronged approach focusing on both paid and earned media that targets consumers and advertisers.

NAA has developed the following resources, available for download using this Dropbox link,* for members only for use in promoting Black Friday deals in your Thanksgiving edition.

*If you want to access these resources today, please use the Dropbox link. After today, you may access the materials on our website, however, if you encounter a download issue, please use the Dropbox link above. 

• A customizable Black Friday ad in ¼-page, ½-page and full-page sizes, as well as web banners, which can be utilized in print, digital and mobile formats – We’ve provided full-color, partial color and black-and-white versions of each size of the ad. You can customize the box at the bottom with your newspaper’s offering, contact information and/or logo. 
• Sample email pitch and talking points for media outreach – For additional exposure to local businesses and shoppers, we recommend conducting targeted media outreach with local broadcast stations and morning shows to demonstrate the great deals and savings offered only in the Thanksgiving Day paper.

Please contact NAA Communications Manager Lindsey Loving with questions about NAA’s Ultimate Holiday Shopping Guide Program resources.