10/25/2016

NMA: Nearly 8 in 10 adults have acted in past 30 days due to newspaper ads

From The News Media Alliance

Nearly eight in ten adults have taken action in the past 30 days from a newspaper ad, including half who made a purchase; and seven in ten consumers cite the Sunday or weekday newspaper edition as their main coupon source.

In the second set of customizable ads* in our newspaper effectiveness series (view the first set on digital reach here), the News Media Alliance showcases key research points from its How America Shops and Spends report that demonstrate the effectiveness of newspapers, including consumer action around newspaper advertising.

Promote newspapers as a preferred source of coupons and advertising. Customize the ads with your newspaper’s logo and run the full- or quarter-page ad in color or black and white in your print publications, and use the digital cube ad online.

We have provided the ads in EPS and PDF formats for print and a JPEG file for digital.

If you have any questions about the Advertising Drives Action Ads, please contact News Media Alliance communications manager Lindsey Loving.

*Member log-in required. Please contact membership@newsmediaalliance.org or call 1.844.656.4622 to have your log-in information sent to you.