Cox Media Group will roll out Adpay’s classifieds platform to more than 4 million print and online newspaper readers across its markets.
CMG’s goal is to consolidate costs using Adpay’s layered functionality, which generates new revenue streams in print and online through its Call Center upsells and Marketplace Search.
The new marketplaces, and their associated upsells to Top Ads, Featured Ads, Route Mapping and Aggregated Search, are intended to drive buyers to connect with advertisers in a search providing exposure, traffic and leads.
CMG will deploy the product at the Atlanta Journal Constitution, The Palm Beach Post, The Palm Beach Daily News, The Austin American-Statesman and The Dayton Daily News. Each property requires a platform that will integrate with their new DTI cloud-based systems and is easy to use for local advertisers.