From Pew Internet

For the first time, a third (34%) of American adults ages 18 and older own a tablet computer like an iPad, Samsung Galaxy Tab, Google Nexus, or Kindle Fire—almost twice as many as the 18% who owned a tablet a year ago.

Demographic groups most likely to own tablets include:

• Those living in households earning at least $75,000 per year (56%), compared with lower income brackets
• Adults ages 35-44 (49%), compared with younger and older adults
• College graduates (49%), compared with adults with lower levels of education

"One of the things that is especially interesting about tablet adoption compared to some of the patterns of other devices we've studied is how these technologies’ growth has played out between different age groups," Research Analyst Kathryn Zickuhr said. "With smartphones, for instance, we’ve seen a very strong correlation with age where most younger adults own smartphones, regardless of income level. But when it comes to tablets, adults in their thirties and forties are now significantly more likely than any other age group to own this device."

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From Media Post

Out-of-home advertising revenue grew 4.5% from $1.4 billion in the first quarter of 2012 to $1.5 billion in the first quarter of 2013, according to the latest figures from the Outdoor Advertising Association of America. 

That marks the 12th straight quarter of increases for out-of-home, which has been chugging along with a steady year-over-year growth rate in the mid-single-digits since the second quarter of 2010, including a 4.2% increase in 2012.

The top category in terms of spending was miscellaneous services and amusements, with revenue of $286.5 million, followed by retail at $141.3 million, media and advertising at $135.4 million, restaurants at $121.4 million, public transportation, hotels and resorts at $111.3 million and financial at $110.5 million.

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From Luxury Daily

Sixty-three percent of consumers who plan to buy luxury products and have a household income of more than $500,000 said that they find advertisements in newspapers to be the most effective compared to other channels, according to new research from the Shullman Research Center.

The “Shullman Luxury and Affluence Monthly Pulse: Reaching the Luxury Purchaser” report found that while digital platforms can be useful for reaching certain consumer demographics, luxury brands should not forget about newspapers, TV and magazines to reach their buyers. The majority of ultra-affluent consumers reported being interested in advertising that they saw in newspapers, in magazines and on TV.

“In the luxury space, marketers need to continue to be aware that purchasers are still very comfortable and still use traditional sources of media such as TV, magazines, radio and newspapers,” said Bob Shullman, founder/CEO of the Shullman Research Center, New York.

“Screens are important and are part of the mix, but they are not the only part of the mix,” he said.

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From Ad Age

ComScore raised eyebrows with research last year showing 31% of online display ads are never actually viewed, but upon further review, things are even worse: its latest data indicate 46% of ads are never seen by website visitors.

The latest data comes after more than a year of additional tracking by the company’s Validated Campaign Essentials service, said comScore Chairman Gian Fulgoni in a presentation at the Advertising Research Foundation Audience Measurement 8.0 conference in New York on Monday.

ComScore counts 22 of the top 25 U.S. advertisers as VCE clients, including Procter & Gamble Co. and Kellogg Co. But the new data, suggesting that fewer people see online ads than previously thought, likely owe to the fact the service has branched out beyond premium publishers and blue-chip advertisers in the past year, Mr. Fulgoni said. At many "lower tier" sites, in-view rates are well under 50%, he said.

Experience at Kellogg shows viewability matters a lot: a 40% improvement in ad viewability produced a 75% increase in sales life from digital advertising, said Aaron Fetters, director of Kellogg’s Insights and Analytics Solutions Center.

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From Ad Week

As the controversy swirls over publishers selling advertisers bogus nonhuman traffic, many of the accused have screamed, "It wasn't me! We bought bad traffic from somebody else!"

So, who are these traffic dealers? At Adweek's request, close to a dozen industry experts—representing publishers, ad buyers, DSP and other ad tech execs—have identified six companies that they believe may be selling low-quality, potentially bot-generated traffic—starting at half a penny a click. They are AdOn, Adknowledge, eZanga, Jema Media, MGID and BlueLink Marketing.

One insider shared multiple URLs for bot-filled sites featuring AdOn as a traffic source. According to analytics generated by the firm SimilarWeb, eZanga and BlueLink are among the biggest referrers of traffic to Brightline Media's InteriorComplex.com and CelebrityBabyCraze.com, as well as Bluefin Media’s GossipCenter—all bot-fueled sites identified in Adweek’s ongoing investigation. (It’s unclear whether these sites know where their traffic comes from.)

Harvard Business School professor Ben Edelman, who has tracked Web fraud for years, has cited Adknowledge for suspicious behavior in 21 different reports for his clients last year and six more this year. He's flagged AdOn 10 times.

"Certainly AdOn, Adknowledge, Jema and eZanga sell plenty of non-user-initiated traffic, such as adware, popups, forced visits and the like," he said. For most advertisers, this isn't what they’re looking for. It’s the very opposite of targeted traffic."

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From Media Post

More than a year after selecting five mobile ad formats as part of its Rising Stars program, the Interactive Advertising Bureau on Monday released research showing that rich media units outperform standard mobile banners.

Among the key findings, the five Mobile Rising Stars ad formats overall generated nearly twice the interaction rate of banners, with  higher recall for campaign brand name and message among survey participants. People also were quicker to respond to Rising Stars ads, thinking they were “better” overall than standard ads.

The IAB released the study results in connection with Mobile Rising Stars in its official Standard Ad Portfolio, which provides ad format specifications and includes the Rising Stars Display ads. The announcement was made at a trade conference.

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From The Wrap

For traditional media companies fighting to stay on top in the internet age it may no longer be a case of forgoing analog dollars in favor of digital pennies just to stay ahead of the pack.

Media and entertainment companies say that 47 percent of their overall revenues currently come from digital products, according to a new report by professional services firm Ernst & Young. Further, they project that by 2015 a majority of their income, or 57 percent, will be generated from digital sales.

"The media and entertainment industry has been on a digital journey for quite some time, but when you drill down into the data in advertising, in social media, in film and in broadcast and cable, you see that the digital transition isn't this thing of tomorrow to keep in the back of the mind, it's here," John Nendick, Ernst & Young's global head of media and entertainment, said.

To arrive at those numbers, Ernst & Young surveyed more than 550 senior executives at technology, gaming, publishing, film, broadcast and cable and social networking companies.

These companies are profiting from consumers migration to internet platforms thanks to continued improvements to smart phones and other mobile technology, as well as advancements in cloud technology and big data. The latter involves mining the reams of personal information being tweeted, liked and shared every day for micro-targeting purposes.

"These are the locomotives of change and they're powering the drive to greater digital revenue because of what they offer in terms of scale and portability and personalization of content," Nendick said.

Over the next two to three years, 68 percent of the executives polled predicted that mobile technology will "moderately" or "substantially" drive revenue growth.

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From BIA Kelsey

According to BIA/Kelsey's Media Ad View Plus forecast, automotive and financial/insurance advertising in local media channels is growing steadily. BIA/Kelsey, adviser to companies in the local media space, expects the total local ad spend for the automotive sector will grow from $16.1 billion in 2012 to $17.5 billion in 2017, increasing its share of online advertising from 7.4 percent to 12 percent, and its mobile advertising from 0.5 percent to 4.4 percent in that same timeframe. Similar leaps are expected from the financial/insurance category, which will climb from $12.6 billion in local ad spending to $15.3 billion, with the mobile spend growing from 1.6 percent to 9.8 percent.

As reported in March in our U.S. Local Media Forecast (2012-2017), BIA/Kelsey expects the overall local ad market will climb from $132.5 billion in 2012 to $148.8 billion by 2017. To supplement the forecast and offer a more detailed picture of advertising trends and competitive market intelligence, the firm is now releasing its Media Ad View Plus forecast that offers both a local and a national comparative forecast that allows businesses to evaluate market opportunities across multiple dimensions: local markets, media and business categories.

“The local media market continues to experience positive growth as media buyers look both locally and nationally to identify the right mix of traditional and digital channels for reaching local targets,” said Dr. Mark Fratrik, vice president and chief economist, BIA/Kelsey. “Online and mobile continues to be the top growing ad channels. By 2017, the real estate business category will increase its online ad spend to an astonishing 40.8 percent and automotive dealers will focus on video, spending 11.4 percent of their $2.4 billion online ad budget on video display."

Other findings from the Media Ad View Plus forecast reveal that by 2017 online's share of real estate advertising will grow by nearly 18 percent and that the quick service restaurant category (subset of restaurants) will increase its online spending from $434.4 million to $618.6 million.

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From ClickZ

Mobile advertising looks like a spring seedling underneath the massive cloud that was $216 billion worth of all advertising in the U.S. last year. While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by a large margin.

Online advertising grew at a compound annual growth rate of 47.2 percent from 1995 through 2012, while mobile grew 80.1 percent from 2007 through last year, according to John Fletcher, senior analyst at SNL Kagan. During a presentation at CTIA, a wireless industry trade conference in Las Vegas last week, Fletcher highlighted the shifts, trends, and new kids on the block that are increasingly mobile and impacting the bottom line for advertising overall.

Tablet use among the U.S. population is playing a profound role as the trajectory of mobile advertising steepens. About 22 percent of the U.S. market, or 69.5 million consumers, now use tablets, Fletcher says. Tablet usage grew 167.2 percent from 2010 through 2012, according to SNL Kagan's latest data.

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From Fox Small Business

Advertising executives admit the tide of ads is changing and online video ads taking the lead, new research has found.

Seventy-five percent of ad agency executives say that online video ads are more effective than traditional TV ads compared with just 17 percent who say they are less effective. That sentiment is shared when comparing online video ads with social media and search advertising ads as well. Ad executives also feel that online video ads are also more effective than direct response and display ads, a new eMarketer report found.

"The popularity of digital video viewing is helping drive the expansion of the online video ad market," the eMarketer report said. "Ad execs may be responding to U.S. consumers’ seemingly endless demand for online video."

Overall, research estimates that video views among Internet users grew by 23 percent this year.

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