Bloomberg has a fascinating article about how some of the Super PACs, including Karl Rove’s American Crossroads, lost big on Election Day.
As the article states, “Rove, through his two political outfits, American Crossroads and Crossroads Grassroots Policy Strategies, backed unsuccessful Republican presidential contender Mitt Romney with $127 million on more than 82,000 television spots, according to Kantar Media’s CMAG, an ad tracker based in New York. Down the ballot, 10 of the 12 Senate candidates and four of the nine House candidates the Rove groups supported also lost their races.”
The article also raises questions about the Super PAC strategy of spending almost totally on TV advertising:
The Election Day results showed Rove’s strategy of bringing in huge donations from a few wealthy benefactors and spending that money almost completely on television advertising failed. The Center for Responsive Politics estimates the two Crossroads groups spent about $176 million, making them the top non- candidate and non-party spender of the election.
Another interesting paragraph:
The return on investment for American Crossroads donors was 1 percent, according to an analysis by the Sunlight Foundation, a Washington-based group that advocates for open government. The group calculated the number based on how much of the money was spent supporting winners.