Editor’s note: This will be of great interest to many ONA member newspapers
From Ad Age
Kohl’s has put its media account into review, Ad Age has learned.
The retailer is seeking an agency to handle all media, according to executives familiar with the matter. Interpublic’s Universal McCann currently handles media. Consultancy SRI is handling the review. … Sibling agency McCann Erickson currently handles creative for Kohl’s, but the company has been reaching out to agencies such as DeVito Verdi in New York for additional creative. Kohl’s earlier this year sought a new agency for strategy work, but it’s not clear who they tapped for that area of the business.
