Complete Story
04/27/2017
Most publishers see native ad revenue increase this year
More than half of publishers don’t believe that Google and Facebook “own” the digital advertising market. That’s one of the findings of a recent survey conducted by AdsNative, which polled its customer base of 7,500 Web and mobile publishers on the state of native advertising in Q1.
The survey found that 53.9% of publishers don’t believe ad budgets are going to just a handful of players.
Also, 92.3% of those polled saw native ad revenue increase in the last year, 66.7% use data management platforms (DMPs) to allow advertisers to segment by behavioral targeting, 69.2% are getting the most revenue from direct sales, 84.6% do outstream video, and 68.9% are monitoring ad blockers but haven’t been greatly affected by them yet.
