Complete Story
05/12/2017
Advertisers warming to pre-roll video of 6 seconds or less
Short-form pre-roll digital video ads will likely garner significant investment from advertisers in the next six months, according to April 2017 research by Trusted Media Brands (TMB). It found that 58% of US agency and marketing professionals polled who are involved in digital or mobile advertising and who place digital video pre-roll ad campaigns said they definitely will use the format.
Other formats, like live stream and long-form, will also attract spending, though not as much. A plurality of advertisers is still considering whether to invest in these digital video pre-roll formats.
For example, more than a quarter (28%) of respondents said they definitely will invest in live stream formats in the next six months. But almost as many (27%) said they definitely will not.
