Complete Story
05/04/2016
Newspapers expect 1/3 of sales from digital
In the 7th annual State of Media Sales survey, respondents made it clear that they think and feel positive about revenue for 2016!
In regard to the sales survey takers are responsible for, 41.5% forecast revenue to increase 1%-5% for the calendar year 2016, versus the calendar year 2015. The study specifically excluded any political ad sales revenue from this question and its responses.
... The results also made it evident that media salespeople and managers are trying to stay current in the ever-changing world of digital advertising and digital marketing services. The digital transformation is a pretty hot topic in sellers’ minds, goals and actions, too. The average of overall sales revenue expected to come from digital advertising/marketing services in 2016 turned out to be 22.96%. Newspapers forecasted the most, with an average of 33.3% of revenue expected from digital.
