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Advertising

In print and online — Ohio newspapers remain the primary local news and shopping information source for most Ohio adults.* From the large metropolitan areas in Ohio like Cleveland, Columbus, and Cincinnati, to the smaller markets like Sugarcreek, Yellow Springs, and Utica, newspapers and their associated web sites offer advertisers the most effective media penetration available.

As part of the Ohio Newspaper Association, we enjoy a unique relationship with every member newspaper and newspaper website.  AdOhio represents every daily and weekly paid circulation newspaper published in Ohio, plus many more including:

  • Weekly Suburban Groups
  • Rural Weekly Newspapers
  • Ohio Business Newspapers
  • Alternative Weekly Newspapers
  • African-American Newspapers
  • Hispanic Newspapers

At AdOhio, our mission is to make it extremely easy and affordable to reach local audiences with the product mix that makes the most sense for the advertiser.  Those options include everything from ROP display and targeted preprint advertising, to sticky notes, Web banner ads, rich media, and video capabilities to extend your broadcast creative. We aggregate 250 daily, weekly, metropolitan, and community newspapers and their 168 local news sites into convenient media networks for advertisers to use. We have targeted, highly affordable and effective programs designed to reach the millions of Ohioans who live outside the eight largest cities.

AdOhio can also customize ad buys tailored to meet a client’s specific market coverage need, including placement of digital and print advertising anywhere in the country through our collaborative relationships in other states.

AdOhio will research advertising rates for each market and provide a detailed ad investment analysis.  Upon client authorization to begin placement of the campaign, AdOhio will schedule ad space, generate and distribute individual insertion orders, email or upload all creative files and provide one itemized invoice, complete with proof of publication.  To make things even more convenient, AdOhio remits payment to each newspaper that is involved in the ad placement.  AdOhio can also offer this service in other states across the country.

AdOhio can place your digital banner advertising on one or 168 local news websites throughout the state.  Our online ad execution capabilities will allow your banners to be served in a run of site environment, targeted by section, age, gender and zip code in most markets, as well as by day of the week and time of day.  We work with the three Internet Advertising Bureau banner sizes, as well as flash, Rich Media and Video.

AdOhio also provides distribution of digital creative and detailed impressions delivery and click-through reports.  Because of the accessible nature of our newspaper affiliated websites, we are able to make immediate changes in creative across an entire multi-site campaign.

Let AdOhio place your online advertising on content and news driven Ohio websites that generate higher traffic than any other site within their local communities.

* Source: American Opinion Research study, April-May, 2011.

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