From Ad Age
During a week when mobile-app privacy has garnered increased attention, a lesser-known mobile-privacy bill sponsored by Sen. Al Franken, D-Minn., passed out of the Senate Judiciary Committee this afternoon, edging it closer to the Senate floor for a vote. The Location Privacy Protection Act is the first of a slew of privacy bills introduced in the past couple years to make it out of the committee stage.
Changes to the bill in its current form are expected, but its primary goal is to require that companies obtain user consent before collecting or sharing mobile location data.
Earlier this week, the FTC published its second report on kids’ mobile-app privacy, finding that almost 60% of the 400 apps studied in a summer test sent device identification data to app developers or third parties, such as ad networks and analytics firms. Fourteen of the ID-sharing apps passed along geographic location data and/or a phone number.